Many people wonder what Schema Markup exactly is. We are here to help you understand it today. Schema Markup or Structured Data as it is better known, is the language of the search engines which uses a distinctive connotation vocabulary. It is a code which dispenses required information to the search engine which in turn enables it to understand your content more accurately. This in turn helps the search engine to provide more precise and valid information in the snippets which are seen underneath the page title.

If we try to understand Schema Markup in Ryan MacKeller’s words; Schema Markup is a type of metadata appended to a website which tells the algorithm what it is concluding and how do we categorize it. We think of Google as a very smart search engine but even it struggles to make sense of what a web page is all about. That’s where Schema Markup is of great help.

Some of the Schema we don’t even realize we are using everyday are the rating/ reviews of something or the news article s that appear directly on Google page when you enter any query. There are a few ways to execute Schema. Like for example, for WordPress there are plugins you can install. For other CMSes, depending upon the sort of language, it is either in head of the page or inline with the HTML. Competitors like Google, Bing and Yahoo! Collaborated to bring up schema.org; the website for Schema Markup. We can get an idea by this how crucial Schema Markup is.

Significance of implementing Schema Markup:

Search results to which schema is applied, provided information to the user faster.

When schema is applied, the user is able to see the details of your web page at once and thus, he can decide whether to click further through the options or to move on to next relevant page.

Schema applied information boosts the chances of your website to rank better for all sort of content types, get found during searches and thus, get more clicks.

If you are searching for any particular product, you’ll be able to quickly see all the ratings and reviews for that product if schema is applied.

You could be in great loss if your competitor is using Schema Markup and you are not. Reason being, it’s a staple which enables the search engines in finding and then displaying your content. According to research, by implementation of Schema Markup you can attain around 30% rise in click-through rate.

We could help you by implementing a very fundamental Schema to assist with your company profile like company logo, website URL, contact number and social media links.

There are ‘n’ number of varied types of markup because there are ‘n’ number of questions which people ask on search engines. All the schema work on all search engines may it be Google, Bing, Yandex or Yahoo. As there are numerous standards and schemas for marking up different types of information on web pages, it becomes a challenge for the webmasters to decide upon the most suitable and relevant markup to use. Creating a schema supported by all major search engine players makes addition of markup by webmasters simplified which in turn makes it easier for search engines to create rich and more accurate features for the end users.

Types of Schema Markups: 10 Most commonly used schema markups are as under:

Organization Schema Markup: The organization schema markup displays your company profile which comprises of company’s official logo, contact information, geographical location and social media links. This facilitates us to get basic information about the company without going in detailed search thus, making it easier to find information needed to contact the company representative in no time.

Person Market Schema Markup: As the name implies, the Person Market Schema shows information regarding an individual, like name of the person, his birthday, place of birth, address, educational qualifications and family background. The search engine assumes that if you are searching for someone by name, you want to get some basic information about that person.

Local Business Schema Markup: The Local Business Schema Markup is significant for small scale businesses or local companies or a branch of any business organization. It helps the customers to find company’s geographical location and other information like opening and closing hours, contact number, etc. example for local business could be restaurant, branch of a bank, doctor’s clinic, company’s branch office nearest to you.

Product & Offer Schema Markup: The Product & Offer Markup is used to sell a particular product or item. Product information like price and status of the product, it’s availability is provided to the consumer. The only difference between Product and Offer Markup is that in Offer Markup price currency properties are also required while Product Markup only requires product name. This assists in making your product or service stand out from the competitors and allows the consumer to easily make comparison between your and competitor’s product or service.

Breadcrumbs Markup: Breadcrumbs Schema Markup provides list of connecting or path links which leads to the present page. It is of help to the users as they can view their location and also helps in reducing the bounce rates.

Article Schema Markup: This Schema Markup is mostly used in context of news and blog posts. By using this Markup, the search engines find it easier to understand the content in news’ headline, time of it’s publication, any featured image or video related to it. However, in Article Schema Markup, there are further different types of Markups like blog post, news article and scholarly article.

Video Schema Markup: As the name suggests, the Video Schema Markup is helpful in letting the search engine go through the videos on the website, as without markups it’s very difficult for the search engines to do so. This markup also allows your video to appear in search engine’s video search, along with videos from the YouTube.

Event Schema Markup: This Markup furnishes you with auxiliary information like date and time, location, fee to attend the event, etc. regarding any scheduled events like seminars, concerts, webinars, online lectures, etc.

Recipe Schema Markup: The name itself speaks of it’s specialty. The Recipe Schema Markup is used to search recipe website pages. It assists the users in evaluating various recipe videos even before they click through them.

Rating/ Review Schema Markup: Everyone of us look at the reviews or rating before buying any product or service. This Markup facilitates users to get correct reviews and information regarding rating of that particular product or service.