The activities undertaken by a company to promote and sell it’s product or services can be termed as marketing. Increasing the volume of sale or penetrating deeper into the existing customers is also a part of marketing. Sometimes marketing is carried out by the company by outsourcing experts to help create a market for their product and that’s where we step in. Any marketing strategy is considered to be successful if it reaches the targeted customers in the right way on the right time. And to facilitate this we provide our expertise in a way that helps you meet your company goals thus capturing the market and increasing your turnover.

But there’s a vast difference between marketing for individual customer and marketing for another company or organisation. For the same reason B2B marketing services are specially designed to cater to company’s needs rather than individual customers. B2B (business to business) marketing comes in when a company wants to sell its products to another company or organisation and not to individual customers. . But to improve the sales of its products and to penetrate deeper in the market a company uses B2B Marketing Services. It could be used for increasing the sales to present customers or to convert the leads into your customer.

Few examples of B2B Companies could be:

• A software company making and selling it’s software to other companies to be used in their business operation is an example of B2B Marketing.

• An industry manufacturing pumps and motors and selling them to oil manufacturing companies.

• A digital printing company printing on stationery and office accessories to be used by another company.

For B2B Marketing we use certain criteria so that we can focus on the needs of our clients like:

• We consider the company goals while designing the marketing strategies for our client company.

• We design the marketing strategies keeping in mind the purpose for which our services are being used. Are we here to increase sales to present customers or to enter new markets?

• We design the strategies to highlight our client company’s expert or niche services or products to be offered to their client companies.

• We design the marketing strategies keeping in mind the long term relationship of our client company with it’s client companies. Also short term marketing strategies are designed by us for a shorter duration of time or for a particular season.

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B2B Email Marketing

Around 80-90% of us check emails every day and so email marketing becomes a crucial part of any marketing strategy. In this type of marketing we accelerate the process of sales by speeding up the steps involved in selling. It’s an effective way of marketing as it gives a personal touch to your marketing campaign, making the client feel special. Many aspects are considered here like the target customers, type of product or service to be sold, various stages in the sales process, the competitors and so on.

digital-marketing

B2B Digital Marketing

A very efficacious way to establish a brand and to make an emotional connect with the customer is through Digital Marketing. Digital advertisements, social media, publishing articles and videos online are just to name a few. Through digital ads you can convey your company goals, the product line, past achievements and why it actually worked, expertise of company in any particular product or service, etc. We also provide pay-per-click advertising which is also an effective way to promote your product. Creating an informative and potent website is another service which we take care of. The website of any company is a window to look into the actual company and so we design your website to represent your business in the best possible way.

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B2B Content Marketing

B2B customers are more inclined towards expertise or the niche services provided to them which helps them in logical thinking and which educate them. And for this content marketing is apt to satiate their curious buds. The PR strategies in the past were not that fruitful as they interrupted with customers’ day to day routines and schedules rather than supporting them but content marketing now a days actually helps them to enhance their knowledge and to get a better idea about their service providing counterparts. Content Marketing aids in SEO efforts, which involves knowing what your target audience is looking for, letting them find your website and finally converting their queries into business thus making them your satisfied customers. But it’s very important that the content marketing is correlated accurately with the business journey of the prospective buyers to make it more successful.